“You're gonna have a token budget for each of your employees, because if they're gonna be managing a fleet, they're gonna be consuming tokens, right? So for us, we're thinking about, how are we, what percent of our token budget is gonna be frontier models? And then what percent is going to be local models where we're running open source models? And those are obviously gonna be a lot cheaper. You wanna think of this as maybe the frontier models, that's like your Ferrari.”
“We have an agent known as Flash, which handles content repurposing. This piece of content over here, I talked about how to practically deploy Jack Dorsey's World Intelligence, which is exactly what we do at Single Brain with these revenue agents, 348,000 views on it. This entire piece over here, I might have helped edit it for 15 minutes or so, and you should have a human in a loop here, but this is a task that continually repeats.”
“The zero to 10 is just fucking blind. It's getting up every day, closing deals, having an aggressive sales team or a couple of sales guys. You could get from zero to 10 in a snap of a finger. If you have a fucking aggressive sales team, aggressive sales team will get you from zero to 10 easy.”
“You have agents that are infinitely patient, and what happens is you have these triggers that are firing at any given time. You have cron jobs that are firing at 2 a.m., which is what we have, that will ingest all of my content from my podcast, my YouTube channels. We have Cold Outbound launching on Saturday, sending thousands of emails before Monday, right? You can do that. We have Deal Resurrection crons that will find the right time to reach out to people.”
Prioritize employee judgment over raw AI intelligence
“At my company, for whether it's SingleGrain or SingleBrain, we want people that have good judgment, because people that have good judgment, they're using AI right now, and they're becoming turbo brains. They're moving very quickly, and they're making the right moves. If you have someone that has bad judgment, and you're using AI, they become slot cannons. How do you decide what to automate, and what to never let AI touch? Well, it depends on your business.”
Automate growth experiments using internal AI tools
“We are starting to look at how do we automate growth. Our growth platform team is driving this effort called Cache, which is Claude Accelerate Sustainable Hypergrowth. How can we use Claude to automate growth experimentation? And it's delivering results.”
“That 10x year on year revenue growth trend has been there since the beginning. I think 2023 was to 100 mil, 2024 was 100 to 1, last year was 1 to roughly 10. And then I look back to when I joined in 2024, revenue was in the hundreds of millions. And just that trajectory to the end of 2024 and 2025... it just has not slowed down.”
“You can get from to 10 in a snap of a finger. Gross Profit will tell you how much of a badass negotiator you are. Don't forget that the floor is one inside the home. Dude, if I have one message for 100 million dollar mark, it's not for everybody, man.”
AI agents handle end-to-end sales cycles autonomously
“Literally, what you're looking at on my screen is me asking it to pull up information on a cold emails campaign. It will actually create all the cold email sequences, it'll come up with all the leads, it'll scrub the leads, it'll de-duplicate the leads as well, and it will send it on a sequence, and it constantly iterates over time. It will constantly self-improve. And so this agent we have, that's in our stack, we have a stack called Single Brain, which is all of our revenue agents.”
“The most important thing is when you're setting up these agents, you want to set its own soul.md, so give it a personality, talk about what you like, what you don't like. Memory.md, so for persistence, obviously you want it to remember things as well. And lessons.md, too, you don't want self-correction after mistakes, right? You want lessons.md to remember the mistakes and also help you not just call out the mistakes but cover them.”
“It's the hardest job I've had in my life. You come into Anthropic, you need to understand that 50, 60, 70 percent of how you operate in the past just fell out the door. We, as Anthropic, are really a model company and an intelligence company first and foremost. And so the lion's share of what has driven our success is our research team.”
“The 20 to 30 mark is a special mark because that's when you start bringing in the tech turnover. The sales team will get you 10 to 20 million dollars. Once you start perfecting and managing a service department, that's what I found in my journey is the 10 to 20, even to the, I mean, sorry, the 20 to 30, even up to 40 million dollars, it was perfecting the tech turnover and perfecting the tech experience.”
“Activation is a really big challenge in AI. We always talk about the exponential. The product value that we will deliver in two years time is probably like a thousand X what it is today. The funniest thing is I've noticed internally linear charts are just not cool. Everything is log linear.”
“The ones pulling ahead already have agents doing real work, real systems that do real tasks with credit cards and everything. I have 12 agents running inside my company right now. They handle sales, content, SEO, and recruiting without my team touching it. One of the agents, the finance agent, even saved me 500 grand the first time I used it. The gap between who gets this and who doesn't is opening fast.”
Garage startups can generate massive initial revenue
“Let me tell you something, we did close to 1.7 million dollars in revenue in my garage in four months. That was probably one of the dopest shit that I have ever heard. Zero overhead. It was me and my sister. Me and my sister in the garage. We had four, five installers. We had Tony, which was my right hand dude, me, myself. I had one project manager.”
Private equity exits provide ultimate life freedom
“A couple of years ago, I sold to Private Equity. It was probably one of the best decisions I've ever made in my life. Ended up going to a ranch group. I think I sold it when I was doing $109 million revenue in one year. It's pretty dope. Six different locations in Southern California when we sold.”
“I just sent Mike Krieger a cold email. I sent him a cold email saying like, hey, love what you guys do, love the product. I think you guys badly need a growth team, want to chat. And I didn't expect he would respond. And he responds and says, hey, yeah, I'm interested. Let's talk. He said, I'm the only PM that he's hired from cold email.”
