BUILD REVENUE AGENTS

“The most important thing is when you're setting up these agents, you want to set its own soul.md, so give it a personality, talk about what you like, what you don't like. Memory.md, so for persistence, obviously you want it to remember things as well. And lessons.md, too, you don't want self-correction after mistakes, right? You want lessons.md to remember the mistakes and also help you not just call out the mistakes but cover them.”

“You're gonna have a token budget for each of your employees, because if they're gonna be managing a fleet, they're gonna be consuming tokens, right? So for us, we're thinking about, how are we, what percent of our token budget is gonna be frontier models? And then what percent is going to be local models where we're running open source models? And those are obviously gonna be a lot cheaper. You wanna think of this as maybe the frontier models, that's like your Ferrari.”

“The ones pulling ahead already have agents doing real work, real systems that do real tasks with credit cards and everything. I have 12 agents running inside my company right now. They handle sales, content, SEO, and recruiting without my team touching it. One of the agents, the finance agent, even saved me 500 grand the first time I used it. The gap between who gets this and who doesn't is opening fast.”

“Literally, what you're looking at on my screen is me asking it to pull up information on a cold emails campaign. It will actually create all the cold email sequences, it'll come up with all the leads, it'll scrub the leads, it'll de-duplicate the leads as well, and it will send it on a sequence, and it constantly iterates over time. It will constantly self-improve. And so this agent we have, that's in our stack, we have a stack called Single Brain, which is all of our revenue agents.”

“We have an agent known as Flash, which handles content repurposing. This piece of content over here, I talked about how to practically deploy Jack Dorsey's World Intelligence, which is exactly what we do at Single Brain with these revenue agents, 348,000 views on it. This entire piece over here, I might have helped edit it for 15 minutes or so, and you should have a human in a loop here, but this is a task that continually repeats.”

“You have agents that are infinitely patient, and what happens is you have these triggers that are firing at any given time. You have cron jobs that are firing at 2 a.m., which is what we have, that will ingest all of my content from my podcast, my YouTube channels. We have Cold Outbound launching on Saturday, sending thousands of emails before Monday, right? You can do that. We have Deal Resurrection crons that will find the right time to reach out to people.”

“At my company, for whether it's SingleGrain or SingleBrain, we want people that have good judgment, because people that have good judgment, they're using AI right now, and they're becoming turbo brains. They're moving very quickly, and they're making the right moves. If you have someone that has bad judgment, and you're using AI, they become slot cannons. How do you decide what to automate, and what to never let AI touch? Well, it depends on your business.”