AVOID TOXICITY

“I did a collab with her brother. And it's all on YouTube too. Like it's all posted. It was like, I went on a date with Claudia, it's my wife. And it was like a blind date thing that was like kind of skittish, like a joke. But I was like acting like a real like douche bag is the kind of, that was the joke of the video. Like I'm being a douche bag. And we ended up hitting it off. We hang out, you know, we hang out, stay up talking all night. And so like our relationship kind of starts there.”

“I fell into a really dark depression and it was, it stemmed from a lot of things. One of them just like really not wanting to be playing division one lacrosse at the highest level. The only, the only time I felt okay was, I would go to the gym at like 10 o'clock at night because it was like, I had all day practice, school, cardio with the team, all that stuff at 10 o'clock at night. I'd go rip my deadlifts, rip my squats, my bench press. Like I'd be having the best time of my life. I finally, it took off all the anxiety and depression.”

“I categorize it. There's like work success and life success. And I kind of like split my success personality, you know? So like with work, it's definitely, it comes down to views and money and like, you know, cool, like doing big things and building a team. And then there's life, Jesse, that is going to have a kid. It owns a house and is safe, is happy, is physically healthy. And I kind of just look at these things as separate, because if I don't look at them separate, it's very easy that when work success is not where you want it to bring down life success.”

“I think like a lot of people are always trying to find motivation when they really need to build the habits of discipline. If you can practice doing things you don't like as if you like them, even if they're small tasks, there's like, it's like your brain is a muscle when it comes to this. You do them, it's like you just practice in your brain being disciplined. And applying that into as many things in life as you can, and eventually having the bigger things, maybe it's getting into the gym is the hardest thing.”

“There is no Jesse James. There's no creator in the Spanish speaking culture that is similar to me. Like I basically have zero competition for Spanish. So why not just go like own that market? And I feel like that's why I was able to grow so much. And those subscribers and stuff, like they're so supportive. It's awesome.”

“And what I used to do is I would get product from companies. I would make the video and I didn't, LaCrosse is so small, they probably would never have paid us more than 20 bucks. And I literally would take it and LaCrosse stuff is very expensive because it's so niche. And so I would take the materials, I would make the video and then I would sell it and that was my money. And that's how I would make money doing this. So I just constantly was getting new items and then selling them to beat the market.”

“But then, then you realize like a lot of the times, the newest, the like first ever version of something does exponentially better than the copy version. The copied version is always watered down. Like it's really hard to copy someone and make it actually get better views.”

“My dad, growing up, it was very, I always say, it's very tough love. He was very loving to me in actionable ways, but also very tough on me at the same time when it came to being disciplined, doing things right. The thing that he lived by was like never half-ass anything. If I did the dishes and they were half-ass, he'd be like, there's no point of doing them if you're not going to do them correctly. He worked a full time blue collar job. So I feel like when I always looked at him, I always thought he is the hardest worker I've ever seen.”

“We don't want to show its face online until we decide otherwise. But right now, that's our choice. We're not going to do it. We're not going to make content really around our kid until they're, if they want to do that. Claudia's fear slash wanting to avoid things is our kid being recognized when we're not there. So like if someone's like, are you Jesse James West's son? You know, something like that, even when they're with like another friend's parents or whatever the hell they're at school, we don't want that.”