BUILD CONSISTENCY

“I pay a lot in taxes. I pay 37% of federal taxes, and I paid 83—I made 83 million last year total, so I paid 37% of that. And what do you do with like $40 million left over? I invest it.”

“The last time I checked, of all time... Last time I checked, it was 100 million. I'm going to show you guys here in person that it is real. This has been just like a big thing that everyone's arguing online about, that it's fake and everything. I'm going to show you guys here in person that it is real.”

“confidence is an action, not a feeling. That's been the biggest biggest part of this. You know, you don't feel confident and then go in something, you go in something, and then you get gain confidence as a byproduct of consistency of hard work.”

“I think it was a lot of consistency. Another thing that I've noticed, like being around a lot of other girls in the industry is, I don't really care like what gets put out there about me because I have thick skin. Obviously, people are going to say what they want to say, and they're going to believe what they want to believe because they hear certain things.”

“It's just a subscription page. So I know people who like, who have cooking channels on there, and they sell their recipes. And I think that's the great thing about it. You can do whatever you want on there and make a living off of it. And it's just the new digital world nowadays.”

“The most important part of any training block isn't the outcome, isn't the middle, the end of the finish, the marathon finish line. The most important part is who you become in that process. It is that becoming, that time where you spend 99% of your time anyway.”

“The most important part of any trading block isn't the the outcome, isn't the middle of the end of the finish at the marathon finish line. The most important part is who you become in that process. It's that becoming that time where you spend 99% of your time anyway. The habits, the skills, the disciplines, all of the things you're picking up and learning along the way, that's that's you becoming.”

“Consistency. I wanted to really level up my consistency, with that's not, like, not just because it's of trading. It's because of everything, of of how I was showing up for the my for my work, for content, for, the business I'm involved within. Like, all that I wanted to be I I've often felt like I'm a bit peaks and trough kinda guy.”

“He's looking at my form compared to a fresh form. And he's like, yeah, when you're dropping into the pace you're going to run an ultra and you're forming a technique there, there's a little bit of instability in that area we got to work on. And just finding weaknesses. And I like that.”

“He's got a contract with Nike. And because he was there so early, they invited him up to Portland, to the Nike headquarters. And so he had to look around there and he ended up going out to a barbecue. And when he showed up to the barbecue, was the top, all the heads of Nike running at this barbecue globally. So they were really welcoming and basically said to him at the time, you know, if you need to get into any race and you need any help with anything, then you make sure you let us know and we'll make it happen for you.”

“I did a collab with her brother. And it's all on YouTube too. Like it's all posted. It was like, I went on a date with Claudia, it's my wife. And it was like a blind date thing that was like kind of skittish, like a joke. But I was like acting like a real like douche bag is the kind of, that was the joke of the video. Like I'm being a douche bag. And we ended up hitting it off. We hang out, you know, we hang out, stay up talking all night. And so like our relationship kind of starts there.”

“It's like you put you're basically putting yourself in such a vulnerable place physically and emotionally, you often will explore certain thoughts and certain feelings that we often sometimes just trying to distract ourselves from. Especially as men, I often find it's a lot a lot this resonates more with with, with men.”

“And no matter how bad I felt about myself each day, I always had the evidence there that I did something kind to myself. I took myself outside, I moved my body, I ran, even if I could run for two minutes, walk for one minute, and that was the basis of respect that I gave myself. And from that, it built forward.”

“I have currently, I'm in the process of getting three properties. I have two, about to have a third in Florida, and I invest it in as much as I can. I'm right now investing into my farm. I have cows that I take care of. That's my dream, is I want to own a cattle ranch.”

“I categorize it. There's like work success and life success. And I kind of like split my success personality, you know? So like with work, it's definitely, it comes down to views and money and like, you know, cool, like doing big things and building a team. And then there's life, Jesse, that is going to have a kid. It owns a house and is safe, is happy, is physically healthy. And I kind of just look at these things as separate, because if I don't look at them separate, it's very easy that when work success is not where you want it to bring down life success.”

“I have currently, I'm in the process of getting three properties. I have two, about to have a third in Florida, and I invest it in as much as I can. I'm right now investing into my farm. I have cows that I take care of. That's my dream, is I want to own a cattle ranch.”

“Confidence is an action, not a feeling. That's been the biggest part of this. You know, you don't feel confident. And then go into something, you go into something, and then you gain confidence as a byproduct of consistency of hard work.”

“We always try and do it straight after a workout. We finish on the track and go straight into the gym, and so the sessions are all done there. That almost mimics the breakdown of an athlete over time in their race. So as they're getting tireder and tireder, their form falls apart and they get fatigued and can't keep their posture very well. So if we go into the gym when they're in that state already, then we can help improve their positioning at that stage.”

“It's just a subscription page. So I know people who like, who have cooking channels on there, and they sell their recipes. And I think that's the great thing about it. You can do whatever you want on there and make a living off of it. And it's just the new digital world nowadays.”

“I think the best way to understand the feelings and emotions you often get through sessions is to put it on paper because you're merely then getting out of your body, getting out of your head, separating yourself from them. I understand, you know, I'm a big believer in you aren't your feelings or the person experiencing those feelings.”

“I've had a fantastic attitude towards my training, my, this process of improvement, how I come about things every day, the excitement I have for training, the joy I found in training this year. And then the other side to it is effort. Am I trying as hard as I could do?”

“You could have a kid with a really high VO2, but just be, for the lack of a better term, a bit soft. And another kid who's got a low VO2, but extremely tough-minded and can hurt themself, and they're probably going to run faster and be more successful in the long run. So, yeah, I think numbers in the lab are just numbers in the lab. They don't always carry over onto the track.”

“When you're doing a workout, if you're not as fast as someone you're training with, then don't let your ego get in the way, and try and keep up with them, because you're probably just bearing yourself, and they'll be comfortable, and you'll be in a state of distress, and that is going to cause you problems in a couple of days' time. So, and that goes for long runs as well. So if you generally run your long run at like five-minute Ks, and you go out with someone, they're running four thirties, and you try and run with them, and yeah, you may get through it, and you survive, but you'll probably pay for it.”

“Hayden Wild was a big part of our environment for a number of years and, you know, he's won two Olympic medals. And so, for the young kids to be at the track or training in, you know, the same group as him and see that he's just a bloke with two arms and two legs and a beating heart and that he can do these things and he's from here and why can't I be successful? And so, when you can see it and touch it and understand that it's just a normal thing, I guess, maybe not normal, but like it's reachable, then it makes them believe that they can do it too.”

“Understand, you know, I'm a big believer in you aren't your feelings, you're the person experiencing those feelings. So as soon as you can get them on paper, this allows you to understand them a little bit better. And also they can go, OK, that's there, have the shower, park the feelings and you can kind of move on with the day and go, right, that session was great, awesome, let's move on.”

“I think the biggest takeaway for us is just being consistent. And I really believe that that is the biggest key to any training program. There's no point in trying to be a superhero in any particular workouts if you have to have a couple of days off because you've hurt yourself.”

“I think like a lot of people are always trying to find motivation when they really need to build the habits of discipline. If you can practice doing things you don't like as if you like them, even if they're small tasks, there's like, it's like your brain is a muscle when it comes to this. You do them, it's like you just practice in your brain being disciplined. And applying that into as many things in life as you can, and eventually having the bigger things, maybe it's getting into the gym is the hardest thing.”

“It's the same shoe but just by putting a heel riser in, we kinda go between two and six mil on heel risers, and also just changing your shoe profile. Sometimes you want things a bit more responsive at certain points. Sometimes you wanna go back to something that's actually a bit more, you know, comfortable and a bit more stable. Always having an option to change, I think is really important because it keeps you I think what the biggest trick with Ultras is not to spiral”

“I think it was a lot of consistency. Another thing that I've noticed, like being around a lot of other girls in the industry is, I don't really care like what gets put out there about me because I have thick skin. Obviously, people are going to say what they want to say, and they're going to believe what they want to believe because they hear certain things.”

“I fell into a really dark depression and it was, it stemmed from a lot of things. One of them just like really not wanting to be playing division one lacrosse at the highest level. The only, the only time I felt okay was, I would go to the gym at like 10 o'clock at night because it was like, I had all day practice, school, cardio with the team, all that stuff at 10 o'clock at night. I'd go rip my deadlifts, rip my squats, my bench press. Like I'd be having the best time of my life. I finally, it took off all the anxiety and depression.”

“There is no Jesse James. There's no creator in the Spanish speaking culture that is similar to me. Like I basically have zero competition for Spanish. So why not just go like own that market? And I feel like that's why I was able to grow so much. And those subscribers and stuff, like they're so supportive. It's awesome.”

“And what I used to do is I would get product from companies. I would make the video and I didn't, LaCrosse is so small, they probably would never have paid us more than 20 bucks. And I literally would take it and LaCrosse stuff is very expensive because it's so niche. And so I would take the materials, I would make the video and then I would sell it and that was my money. And that's how I would make money doing this. So I just constantly was getting new items and then selling them to beat the market.”

“We don't want to show its face online until we decide otherwise. But right now, that's our choice. We're not going to do it. We're not going to make content really around our kid until they're, if they want to do that. Claudia's fear slash wanting to avoid things is our kid being recognized when we're not there. So like if someone's like, are you Jesse James West's son? You know, something like that, even when they're with like another friend's parents or whatever the hell they're at school, we don't want that.”

“My dad, growing up, it was very, I always say, it's very tough love. He was very loving to me in actionable ways, but also very tough on me at the same time when it came to being disciplined, doing things right. The thing that he lived by was like never half-ass anything. If I did the dishes and they were half-ass, he'd be like, there's no point of doing them if you're not going to do them correctly. He worked a full time blue collar job. So I feel like when I always looked at him, I always thought he is the hardest worker I've ever seen.”

“He's running probably in track season, about 60 to 70k a week. During the winter build, he was around 80km a week. So yeah, I mean, there's heaps of room for growth there. He can quite legitimately get to 140, 150 before he'd really be reaching his peak.”

“But then, then you realize like a lot of the times, the newest, the like first ever version of something does exponentially better than the copy version. The copied version is always watered down. Like it's really hard to copy someone and make it actually get better views.”

“I think hills is just at various paces, it has its benefits. But hills are just speed work in disguise, really. Just good strength and good speed. As long as you're not running down the hills too fast, then you'll be all right.”

“The last time I checked, of all time... Last time I checked, it was 100 million. I'm going to show you guys here in person that it is real. This has been just like a big thing that everyone's arguing online about, that it's fake and everything. I'm going to show you guys here in person that it is real.”

“You often will explore certain thoughts and certain feelings that we often sometimes just trying to distract ourselves from. Especially as men, I often find it's a lot hot, a lot, this resonates more with men. It's like we do kind of bottle a lot of things up more so than women.”

“A good example of learning was Sam, when he got busted around by the boys on the track in North Carolina, and that he just learned so much from that experience, having traveled there from here where he can dominate races or only have 10 to worry about in a group, and to face 10 guys who want to own the same track space he did. So you learn things in racing as well, which is important.”

“It's a case of durability and how long can you last for. That suits my nature quite well. So for me, it was like, finished last year, knowing I was like, okay, I believe I can do really, really well in this format and go a lot further than I did last year.”

“So I'll go out and do these thirty, forty k runs, and then I'll go see my physio, get on the treadmill, and then we'd start filming my form, seeing how it's looking. Where's the weakest point in the chain of my legs? What's going first? Where's that weakness?”

“I pay a lot in taxes. I pay 37% of federal taxes, and I paid 83—I made 83 million last year total, so I paid 37% of that. And what do you do with like $40 million left over? I invest it.”