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Drinkables drive long-term cannabis industry growth
“Drinkables are going to be the biggest growth long-term in cannabis because of health factors, easy access and it's kind of like edibles. You can have a low dose and it's easily accepted on social aspect.”
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Hemp-derived THC bypasses traditional dispensary models
“The biggest challenge is when you have a cannabis-derived THC drink, you got to go to dispensary. Now hemp-derived THC drinks, you can go to these more easily accessible place.”
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Insurance gaps hinder sales at major venues
“The biggest challenge we have is we've identified the insurance contracts, and liquor liability clearly excludes it. And there is no true contract out there right now that will really cover the on-site impairment, the on-site consumption, especially at the limits and levels that we need that are comparable to liquor liability.”
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Federal ban threatens the hemp beverage market
“A new billion-dollar industry of hemp-derived THC drinks exploded onto the market last year by exploiting an apparent legal loophole. Now, a federal ban is set to wipe the popular alcohol alternatives off shelves by November.”
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Farm Bill loopholes enabled the beverage boom
“Ultimately, the difference is really back to Lee's point is because of the farm bill and now it looks like we're not going to have it be changing. It's going to be basically hemp-derived THC drinks in my opinion, I've been saying this for years.”