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Representing your hometown is essential for a fighter's brand - Nate emphasizes that authenticity and referencing your 'core' allows fans to connect with an athlete's background like a rockstar.
“I'm like, no, no, that's where I come from. That's what it is. That's what you see is what you get, where you come from, that's the core.”
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The Stockton Slap serves as a psychological warning flare - Originated by Nick Diaz against Robbie Lawler, the move is a way to 'own' an opponent and signal dominance without immediately resorting to a knockout blow.
“It is like a shut up, bitch. I could have just slapped you, but I'm going to slap you and give you a chance. And I ain't walking around slapping you. I'm just saying something. I'm being rude like that.”
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High-performance athletes are shifting toward plant-based diets - Nate Diaz revealed he is 'mainly vegan' and is opening a restaurant in Stockton to provide healthy, gluten-free, and vegan options to his community.
“I'm gonna open a restaurant where I live. It's just gonna have options, like sending away the restaurant has, but with vegan and gluten-free options also.”