This guy built a $1B+ brand in 3 years. The product? You'd never guess

“I built a business called Gruns. We make gummy vitamins. We started it about three years ago and just recently crossed that billion-dollar valuation mark in the exit. It was a fast ride, but we found a hole in the market where people wanted the benefits of greens powders without the terrible taste and the mess of a shaker bottle.”

“We didn't reinvent the wheel with the ingredients. We just remixed the format. It's the same thing as taking a successful software product and moving it to mobile, or taking a successful supplement and making it a gummy. You take a proven value proposition and deliver it in a way that fits better into a person's daily routine.”

“You have to be willing to fail on ninety percent of your ads. We were pumping out fifty to a hundred different creative variations a week just to find the one or two winners that would actually scale. If you're not testing at that volume, you're basically just guessing with your marketing budget and hoping for a miracle.”

“I don't want to spend my time on a small business anymore. If I'm going to put in the same amount of effort and stress, I want to make sure the ceiling is ten billion dollars, not ten million. You have to look at categories that are already massive but haven't been disrupted by a modern brand or a better user experience in decades.”

“Everyone was doing powders and pills, but the compliance on those is terrible. People buy them and they sit in the cupboard. Gummies change the habit because they actually taste good. We took the most nutrient-dense profile we could find and put it into a format that people actually look forward to eating every single morning.”

“There's a massive opportunity in building an ACH distribution layer. Right now, moving money is still slower and more expensive than it should be for most businesses. If you can create a seamless way for companies to handle those high-volume transactions without the typical banking friction, you're sitting on a gold mine that every enterprise will want.”

“At a certain level of business, the actual product is almost secondary to the access you have. Being able to get into the right distribution channels or get on the phone with the right retail buyers is what separates the billion-dollar brands from the ones that stay stuck in Shopify land forever. Access is the ultimate unfair advantage.”