Dan Levi on The State of Out Of Home (And Airports!)

“A lot of the AI stuff that we've been taking around the past couple weeks talks a lot about trust. You know, there's so many trust problems. And it's just interesting to me though that having a physical space in your town, that's a level of trust that just can't be matched online in any way.”

“The other big thing is the embrace of of data. So we do a lot of b to b advertising at airports. Right? And what I like to say to our clients is those b to b decision makers, those IT decision makers, AI decision makers that you're trying to reach in airports, you realize they're still b to b decision makers, IT decision makers, AI decision makers when they're taking their kids to school.”

“Historically, out of home has been planned and bought for many clients based on proximity. My store is here. Show me billboards within one to three miles of my store. Because the thinking is, if they're near my store, I wanna tell them to come visit my store.”

“In the last year or so, we have rolled out a product that we call in flight insights, which is providing, campaign, performance measurement while the campaign is still live. And it gives us the ability to actually have conversations about optimization, which is something that I never thought you'd be able to do is have the word optimization and out of home in the same sentence.”

“AI is changing the way that consumers discover brands. We talk about these days that it's not just about being discovered. You also have to be known. And so we're having more and more discussions with brands about the challenges they're having with search and the unpredictability about the search results because of AI and ways that they can use it at home to mitigate that and drive better performance.”