ChatGPT subscriptions started accidentally as a way to ration capacity
βChatGPT originally was entirely free, and the reason for that was that it was intended to be a demo. And we're gonna wind it down after a month. We then realized that the demo went viral and people loved the demo, and it was actually a product. And but we realized it'd be a product. You can't take the product down every time you're at capacity. So we, you know, shipped subscriptions simply because it could shape the demand. It was a way of gracefully turning users away, and we had to turn away someone.β
