SELL TO CUSTOMERS

“The worst situation we can be in is when our job is just good enough to cover our bills. If they were to get a 50 percent cut, then that could be the best thing that ever happened to them. Or if they were to be fired, that could be the best thing that ever happened to them. But like you said, to be in that just enough paycheck to paycheck, that's the worst because it's just enough for us to get by and for us to not be hungry enough.”

“I think what people don't understand is that when a new entrant joins an industry, in most cases, not all cases, it grows the entire industry. When you join a market, it grows the market. I knew a woman who made a million dollars decorating porches with pumpkins, right? That's all she does. October hits and she charges $700 to put fancy pumpkins on a porch. And I posted about her and it went mega viral.”

“I think they should try to find a customer first, a paying customer on any idea. Just steal an idea, honestly, like a burger restaurant. People try to think of a new idea. New ideas are more likely to fail than anything because it's new. I want an idea with precedent, right? I want a roadmap of someone that's gone before me and done that, and then I just want to copy that.”

“I kind of like cringe at that phrase because anything can scale. Any Side Hustle can become a full-time business. Like anything. I will go to my grave in saying that. So yeah, it's just, I don't know. It seems kind of like a negative connotation to me.”

“AI consulting is exploding right now. There are 800,000 management consultants in the United States right now. And I think in five to 10 years, there's going to be at least 800,000 AI consultants. Someone that just takes time on their own to learn these $30 a month tools and implements them into small to large businesses. That's kind of boring, but people pay a lot of money.”

“It comes down to high gross margin. It's very, very hard to overcome a business that does not have high gross profit margin. And then leadership, like you can't, you put a good leader in a crappy business and you've got a good business. You can't sacrifice that.”

“You don't even need to go that far. You could just post your idea to Facebook marketplace. It doesn't need to be a product idea. It could be a service idea. Post it to Facebook marketplace, post another variation of it with a different price point or a different title and just see how many impressions each one gets.”