Reinvention is necessary for decade-long creative longevity
“I've been through so many waves of that now that I feel never fun to get a 10 out of 10, but I feel the patience to, the process of reinvention never ends, and it's never over as long as you still feel like you have something left to say. I still feel like we have a lot left to say. And so until I feel that, okay, I've told every story I want to tell, and now I just need to do something different, until I feel that way, which I don't feel today, I'm going to keep going.”
Underplan projects to achieve hyper-presence and flow
“By specifically underplanning sometimes some trips, it forces us to be hyper present whenever we're filming. And it puts us in a state of, I think, flow, where sometimes things are really slow when we're filming because we don't, nothing is happening. And then we meet the person and we're just, everyone locks in and we're just hyper present for, with this person maybe that we stumbled into, for like a three, four-hour window.”
“I think that in my eyes, I think that's only going to become more and more valuable because AI is going to be able to create so many formatted type of videos that I think the hyper structured and hyper polished is going to be less valuable to people. And when they feel that they're genuinely interacting with a real human being who's capturing real authentic moments, I think those are going to be the channel that people are going to love and follow the most.”
Authenticity requires building relationships off-camera first
“We spent a lot of time building a relationship with that person or with those people off camera. So we always try to capture the first moment of meeting, but then we make a point to put down the camera and to show. We sort of spent the whole evening getting to know him off camera. That moment was about us becoming genuine friends with him. And we were laughing so much. And you could tell the next morning when he woke up, he was so relaxed.”
Participatory experiences differentiate YouTube from traditional television
“For YouTube, what I've always appreciated is that it feels, a part of you can visualize yourself in it as well. And even if some of the things we do now are not maybe the most relatable, we try to make people really feel like they're there with us. And I think that's something that's very unique to YouTube in general. I think that in the past, people ask us like, oh, so it's like vlogging? It's like, well, not really. And it's not a documentary either.”
Underplan projects to achieve hyper-presence and flow
“By specifically underplanning sometimes some trips, it forces us to be hyper present whenever we're filming. And it puts us in a state of, I think, flow, where sometimes things are really slow when we're filming because we don't, nothing is happening. And then we meet the person and we're just, everyone locks in and we're just hyper present for, with this person maybe that we stumbled into, for like a three, four-hour window.”
“I think that in my eyes, I think that's only going to become more and more valuable because AI is going to be able to create so many formatted type of videos that I think the hyper structured and hyper polished is going to be less valuable to people. And when they feel that they're genuinely interacting with a real human being who's capturing real authentic moments, I think those are going to be the channel that people are going to love and follow the most.”
“I always assume that even our current subscribers don't care at all about what we do, and how do I make them care? I know that you guys talk a lot about that. You have to make people care. And I always assume every single idea I have, every video I have, that nobody cares. And I start from that place, and it's like my job to make people care. That is the challenge. How do you make somebody care?”
“We have this saying, which is hide the vegetables, that you guys know. Which is that you have to sort of frame things, unfortunately, sometimes through a more, I don't want to say provocative lens, but it has to have some kind of tension, or has to have some kind of conflict in the title, in the thumbnail, that makes you want to watch it. But then we always try to make sure that in the story itself, there's a very human element.”
Reinvention is necessary for decade-long creative longevity
“I've been through so many waves of that now that I feel never fun to get a 10 out of 10, but I feel the patience to, the process of reinvention never ends, and it's never over as long as you still feel like you have something left to say. I still feel like we have a lot left to say. And so until I feel that, okay, I've told every story I want to tell, and now I just need to do something different, until I feel that way, which I don't feel today, I'm going to keep going.”
“We have this saying, which is hide the vegetables, that you guys know. Which is that you have to sort of frame things, unfortunately, sometimes through a more, I don't want to say provocative lens, but it has to have some kind of tension, or has to have some kind of conflict in the title, in the thumbnail, that makes you want to watch it. But then we always try to make sure that in the story itself, there's a very human element.”
Participatory experiences differentiate YouTube from traditional television
“For YouTube, what I've always appreciated is that it feels, a part of you can visualize yourself in it as well. And even if some of the things we do now are not maybe the most relatable, we try to make people really feel like they're there with us. And I think that's something that's very unique to YouTube in general. I think that in the past, people ask us like, oh, so it's like vlogging? It's like, well, not really. And it's not a documentary either.”
“I always assume that even our current subscribers don't care at all about what we do, and how do I make them care? I know that you guys talk a lot about that. You have to make people care. And I always assume every single idea I have, every video I have, that nobody cares. And I start from that place, and it's like my job to make people care. That is the challenge. How do you make somebody care?”
Authenticity requires building relationships off-camera first
“We spent a lot of time building a relationship with that person or with those people off camera. So we always try to capture the first moment of meeting, but then we make a point to put down the camera and to show. We sort of spent the whole evening getting to know him off camera. That moment was about us becoming genuine friends with him. And we were laughing so much. And you could tell the next morning when he woke up, he was so relaxed.”
