LEAD BY EXAMPLE

“It's something that we've always valued the quality over the quantity. And there's this saying that you can have control, or you can have growth, but you can't necessarily have both. And that's something I'm still grappling with, of how much control do you have? How much do you delegate and trust your team members? And I guess like, yeah, we're still learning that every day. And we're taking steps to build a team like you've got here at BPN to help you run this business, where right now me and Matty are very hands-on. But we understand if we want to grow, we can't always have a finger on the pulse.”

“We speak about the definition for us of be all in is, it's your commitment to give the best to the task at hand, but it's you define your capacity of what you're willing to give, and then you give exactly that. For me, I'm willing to train twice a day... but if I start neglecting or sacrificing other responsibilities that are above those priorities, then I'm becoming all consumed. And we speak about the difference between being all in and being all consumed. And there's been plenty of windows where I have been consumed by the task and often athletic.”

“To be any type of professional athlete, that's a very selfish endeavor, you can still love and care for other people. But to be one of the best in the world, you have to really sacrifice a lot of things. And she was bearing, I guess, the burden of that in our business, in our relationship. And she just said, hey, I don't know if this is the best decision for us moving forward if you continue to chase this dream of making the CrossFit Games. I'd just spent four years trying to build there... it made me reevaluate one of my priorities.”

“As you rise in leadership, your responsibilities increase as your rights decrease. A leader must give up to go up. And I thought a lot about that over the years because a lot of athletes, founders, business owners, people who are striving towards achievement and success, that is guided by purpose, it can become a very lonely journey. The heart of good leadership is sacrifice, not personal gain. I think a lot of people think that being a leader comes with all this personal guaranteed success... it's more gain. But no, it's actually at the heart of good leadership, it's sacrifice, it's giving up more, not gain.”

“The only reason you're able to achieve some sort of level of success is the commitment and consistency. And just because of when you finally do achieve some sort of win, it doesn't just stop. It compounds. You keep practicing those rhythms and routines because it's what works. So I find that the early days are really challenging because you're trying to build these rhythms and routines of commitment and consistency and discipline in your life. But once it becomes a rhythm, once it becomes a routine, it's just a part of everything that you do. The results, just like investing money into the stock market in a good year, produce positive returns over and over and over again.”

“The main reason we haven't franchised, opened multiple facilities when potentially the demand was there, is because bigger is not always better, and it's hard to find good people who are brought into the vision, who are committed to it, and who have more of an owner's mentality rather than a renter's mentality. And finding those people are hard, but when you find them, you've got to hold on to them with everything you got. We keep our team pretty small, keep our circle small, but we've now got a group that are basically your best friends.”

“The fastest way to build an unforgettable personal brand isn't creating more content. It's creating more presence. And the highest leveraged form of presence is speaking. Am I speaking? I do not mean by creating video content. I mean speaking live either on camera or directly to an audience full of people. Your post can get you known. But your speaking voice, the way you show up when there's nowhere to hide, that's what makes people trust you. Your voice creates presence. Presence leads to trust.”