IMPROVE MARGINS

“Instead of having four humans that has, maybe a task might take you three weeks or so, like a cold email campaign might take you two, three weeks. Maybe it's three people helping you. Now you have one human that can probably do it in a day or two, right? And that's being generous. Probably takes a day. You maybe need to have some reviews done, but then you're often sending the emails the next day. Just the human timelines don't work anymore.”

“This is an agent that helps us on sales across the board. It will actually create all the cold email sequences, it'll come up with all the leads, it'll scrub the leads, it'll de-duplicate the leads as well, and it will send it on a sequence, and it constantly iterates over time. It will constantly self-improve. And so this agent we have, that's in our stack, we have a stack called Single Brain, which is all of our revenue agents.”

“Not only that, it generated, we're talking about a lead from a multi-billion dollar company, actually two multi-billion dollar companies, is interesting, right? Because you're not just talking about generating views, you're actually talking about generating pipeline, and the agent is helping you do that. I'm not saying you should just let your agent YOLO and do whatever it wants all the time, but you should let it get you to the point where a human needs a review, and then you're okay to publish it.”

“The most important thing is when you're setting up these agents, you want to set its own soul.md, so give it a personality, talk about what you like, what you don't like. Memory.md, so for persistence, obviously you want it to remember things as well. And lessons.md, too, you don't want self-correction after mistakes, right? So you don't want it to just, you make a mistake and you keep making the same mistakes over and over.”

“You have cron jobs that are firing at 2 a.m., which is what we have, that will ingest all of my content from my podcast, my YouTube channels. We have Cold Outbound launching on Saturday, sending thousands of emails before Monday, right? You can do that. We have Deal Resurrection crons that will find the right time to reach out to people that maybe we lost the deal 60 days plus in the last couple years or so.”