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“journalism is something that you do. It's not really something that you are. And so, happily, lots of people can can do quality journalism. If someone choose to define themselves that way, it probably means that they're making a statement to the world that they are either, you know, holding power to account some description or investigating something or are published or are connected with legacy media.”

“sometimes people who are, you know, naturally multi talented, multifaceted, they think that they can make content about 10 things. And I try and say to them, how about three things that are all united by this one common theme?”

“I do loads of projects I don't get paid for at all. You know, I do pro bono stuff and God, I would never I would never be able to do pro bono stuff if I had stayed as a staff journalist. The highly paid thing I get to do here helps me do the less paid thing here.”

“if you're relying on the organization you work for to be responsible for your sort of entire video presence on the Internet. I worry about, in reality, what kind of connection and community, if any, you're gonna build with people that is, like, direct between you and them rather than this really tangential link like, oh, you're that person who works at this place. What happens if that newsroom makes you redundant? What happens if that newsroom has to stop operating? you you're what are you gonna have that's yours?”

“They will either think that, oh, well, people who do this kind of thing are just like people trying to sell you stuff. Or they will say, oh, we can't make this because it's not polished enough. And, you know, the stuff that we make has to be really polished. And it's very worrying when I'm being told things like that by by people with with power in newsrooms because they're wrong. And if they'd spent any time on social media, they they wouldn't have they wouldn't have those views.”

“What makes a good presenter? It's pretty boring answer, I think, but it's that some that someone is themselves. I don't think people need to sort of act like someone else or try and do something they've seen on TV. It's about just being them.”

“the most shocking thing that happened when I left the BBC was how the BBC disappeared. So I I went from just, you know, being totally surrounded by it. Because, obviously, when you're an employee there, you're getting all these newsletters. You'll you'll you'll you'll seeing your mates there. You're hearing about all these things. You're seeing all these things. And then I left, and all of a sudden, I stopped seeing the BBC anywhere.”

“I assume that some people had a sort of great fear of cringe. and, you know, yes, there were survey respondents who said that, but it was by no means near the top. Something else. Oh, yeah. That their that their, bosses wouldn't let them do it. And, you know, you can predict why I thought that would be a problem. But it turns out for most people, their bosses are very encouraging for them amplifying their work on social media.”

“I do generally think that, like, content creators have a ton of opportunities in The US because you're at least five years ahead in The US compared to The UK. I would love someone to explain or even speculate why The UK we are actually like really quite backwards when it comes to video adoption as a market in terms of how we consume content. A lot of markets around the world are way ahead of us in video consumption.”