Wells Fargo's asset cap forced a pivot to fee-based businesses
βIt's very, very hard. So there are things you can't do, and there are things you can do. You've got to be, first of all, very selective in looking at your balance sheet and saying, okay, it's not the worst thing in the world to say we need to become more efficient on our balance sheet, what's less efficient, where do we make less money, how do we reallocate that balance sheet usage. You then turn to certain things and say, we're just not going to be active about soliciting loans, we're not going to be active about soliciting deposits. We were very careful not to throttle consumer deposits, because you tell a consumer to please bring your deposit elsewhere, you've lost that relationship.β










