ADAPT SEARCH

“We know that for Search to be successful, the web ecosystem has to be successful. That’s why we focus on including links within AI Overviews. We find that the links included in AI Overviews actually get higher click-through rates than traditional web listings because the user is already primed and interested in that specific source.”

“Wall Street often profits regardless of whether the underlying investments succeed.”

“Information quality is our North Star. As generative AI makes it easier to create content, we have to be even more vigilant about surfacing authoritative sources. We use our existing ranking systems to ensure that we aren't just summarizing anything, but summarizing the most reliable information available.”

“The beauty of natural language is that you don't have to think about how to keyword your query anymore. You can just ask a question like you're talking to a person, with all the nuance and context included, and the LLM can understand the intent behind those words much better than old systems could.”

“One of the things we've seen as we've rolled out AI Overviews is that people are actually using Search more and they're more satisfied with the results. When people have these complex questions that used to take a lot of work to piece together, AI Overviews can do that heavy lifting for them, which then encourages them to search even more often.”

“With Gemini, we're introducing the ability to do multi-step reasoning. So instead of just looking for one piece of information, you can ask Google to find the best yoga studios in a certain neighborhood, check their ratings, and then show me which ones have a specific introductory offer, all in a single search.”

“Ads are a really important part of how the internet works and how Google works. We are constantly experimenting with how to integrate ads into the AI-generated experience in a way that is helpful to the user and clearly labeled, ensuring that the commercial intent matches the user's needs.”

“Wall Street often profits regardless of whether the underlying investments succeed.”