He Raised $4M in 4 Hours With One Email

“Buy Then Build has sold about a quarter of a million copies, which puts it like, it's one of the best selling, business books in human history. Did you have any meaningful audience before the book launch? Zero, Matt. I had zero. In fact, like, one of the early reviews was, like, my I like it's a good book. My my only criticism is, like, who is this guy?”

“I knew that the ETA, Entrepreneurship Through Acquisition, club at Harvard Business School was putting together a conference. So I reached out to the MBA students, and I was like, hey. I just wrote a book on this subject, and look at Amazon. Look at all the reviews I'm getting. Would you mind if I sent free copies to all of your attendees? And they're like, no. That'd be amazing. I'm like, great. And I was like, all I ask is one thing. Just take a picture of the book there at Harvard.”

“Exceptional content is really a mix of a few things. Number one, strategy. Number two, tactics. Number three, a unique framework. And number four, a story or a case study. And that's it. If you can weave those four things together, you end up at, you know, Stanford Business School teaching classes. You end up with, you know, the single best course or curriculum out there.”

“Every book, falls. You launch, and your launch dictates as high as it's gonna get, and then they fall. And it either falls like a brick because it's a it's a terrible book. That's code for average. The average book sells 400 copies over its entire lifetime. Okay? Or it falls like a feather, Okay? Because it's great content.”

“Please, please, please, for the love of god, get yourself a whiteboard and put it in your workout room. Okay? And that's my setup. And so I get up in the morning. I'm usually thinking about whatever I'm thinking about, and then I start caffeinating. Right? So it's like coffee, exercise, and whiteboard, and what are you doing in between sets. I always try to work in shapes. So it's either some kind of Venn diagram or some kind of, you know, quadrant or some kind of triangle.”

“I sent out an email just to my list that was like, hey. All you guys are always asking me what I'm investing in. And here's my a team, and I've got more money invested with them than anyone else. And I invested $50,000 in this project, and I'm just inviting you along with me. I sent it. And I raised we we had we had room for $1,350,000, and I raised 4 and a half million dollars in four hours. That was the power of my email list.”

“Email has never been more important than it is right now. AI is gonna come in probably in the next twenty four months or whatever, and there's gonna be so much noise and so much nonsense. But if you can get in now and build your newsletter now and people will start reading it now, then they know when that newsletter comes in that that's the one I read. Right now is the time to be building your newsletter, and that's actually what I think has been the most impactful thing I've ever done.”

“We actually are the new family office is what I'm trying to explain. When you are a family office and you're investing and you walk in and say, I'm writing a $5,000,000 check, the thing is is you're not getting a 70/30 split with the sponsor like a like a guy writing a 50 or $100,000 check is getting. You're getting a 90/10 split, like a 20% gap. So I'll go in and get that 20% carried interest and effectively split it. So, like, our team gets 10%, and then all of our investors get 10%.”

“We, to this day, turned down we do not extend an invitation to enroll to 75% of people who apply. We don't let them in. Like, we are not in the we separate you from your from your money business. We are in the can you actually do this, and we have the highest acquisition to member ratio in the entire space. Hands down. Unparalleled results for people.”