Steph Smith: “This opportunity is totally overlooked”

Key Takeaways

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  Nursing is the fastest growing US occupation

  “What about the billions of people around the globe that are, you know, 65 plus that are just gonna need physical human support? So nursing's one area. Also, the the rest of that stat talks about in Japan, the number of nursing homes has risen nearly 50% over the last decade.”

• •

  Assisted living operators see 20% annual returns

  “Four out of every five are run as for profits, and half of all the operators in the industry are clearing annual returns of 20% or more than it costs to operate. With 850,000 older Americans living within assisted living, the rents are getting jacked up.”

• •

  Japan is giving away millions of free houses

  “Because Japan hit the, like, silver tsunami a little earlier, they have this interesting thing where they're giving away free houses or super cheap houses, sometimes free. They're called Akiya's... there's over 8,000,000 IKEAs that are being given away by the government, or, again, sometimes for very cheap.”

• •

  Alpine touring and fat biking are booming

  “I want you guys to guess what the fastest growing sports are... number two, I would have never guessed. Alpine touring. I don't even know what that really is. I think it's just, like, off off country skiing. And then I have never heard of what is winter fat biking?”

• •

  Suburban triathlons represent a new fitness category

  “I really think that if somebody created some kind of, thing for, you know, out of shape, middle aged guys to do. They'll do it. And I think if you make it if you brand it almost like as the, the non fit person triathlon, and it's gotta have, like, some version of eating and drinking being one of the legs, dude, that's the next tough mudder.”

Episode Description

Get Steph's database with 100+ stats that will shape the next decade: https://clickhubspot.com/ehsf Episode 814: In this special episode, we’re pulling our best moments with the trends queen herself, Steph Smith ( https://x.com/stephsmithio ).  — Show Notes:  (0:00) Intro (0:44) Silver Tsunami  (8:05) Sports (11:39) Mega trends (declining birthrate, air quality) (21:41) Nerd Neck (25:49) Nature  (32:02) Breakup Spending — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /