How I AI

“You are an example of a company and a product that's going to get an inflection point because agents are going to become your users. Because agents don't get in their mind about being funny or not funny. They don't overthink. They just go straight to the tokens and YOLO something out. I think working with an agent as a user, especially in marketing, just reduces the friction across so many things. It helps you climb Cringe Mountain in a way that's very hard to do as a human.”

“I started Memelord and we could get into this. I started just as a newsletter for $6.90 per month, sending you the newest memes and then I sent you to a Google Slides deck because I didn't know how to code. That's really the evolution of Memelord was from that. It's the same thesis of you just want to be on the current trends and remix them for your brand. The future, know UX is the best UX. Good news for Sam over here is he could use it from any agent now.”

“Let your marketers cook. You have no idea what they're capable of. Either let them cook and let them market their stuff or watch them leave your company. Obviously, I'm biased here, but the last company I was at, they didn't let me cook, and that's why I quit. And then I raised money and built my own company. And you're going to see a lot of that. And I think a lot of marketers and non-technical people are in a revenge mode right now, and they want to cook. So either let them cook and let them market their stuff, or watch them leave your company.”

“So I built that using Chat GPT and a Raspberry Pi. The keyboard is in the other room, otherwise I'd get it, but we got the Raspberry Pi here, the whole hookup. I've never built hardware before in my life. I've always wanted to, but besides the robotics kit when I was a kid, it just is a mini keyboard for $10. When I press Enter, it's essentially a keylogger. So I can lie in bed, write down an idea, press Enter. It sends an API request to Zapier, because again, I don't know how to code.”

“I would recommend any startup, like there's no excuse anymore. Why do you have a PDF download? Build a tool. It takes actually less time to build a tool nowadays and nothing wrong with PDF downloads. Obviously, we do that occasionally, but it's very easy to just build a tool now and think about what weird tools they are, and then put them at the bottom of your site where people can try out different tools and weird galleries and even games. We've started screwing around making minigames. These are now just as easy to do as write an e-book, which is, if you're trying to collect more leads or e-mails for your newsletter, your business, etc., there's nothing better than building a mini tool that solves the first problem that gets people into the bigger problem that your actual company solves.”

“I'm mean, not going to lie. I'm like, AI is my slave. Like, not fronting here is like being mean to your AI. I don't know why people say thank you, it's a robot. And it performs better under pressure unlike men. But this is what I mean of the random. But like, yeah, I would say like, kind of like push your AI to like be more unhinged. Like, it's okay to curse. Like give it like, like AI is kind of like, you know, somebody on their first day of the job where they're like, they don't really know you.”

“Now I'm glad it's more efficient because it is expensive. GPT 5.5 is $5 per million input tokens and $30 for output tokens. And GPT 5.5 pro, which has powered all this work that I've been doing, is 30 for a million input tokens and a $180 for output tokens. So this is a pricey one, but when I reflect on what I was able to achieve with this model in early testing, I'm gonna I'm gonna pay I'm gonna pay the intelligence tax because I think what I was able to achieve is really important.”

“First out the gate, it's a thinker. So you can see here it thought for seventeen minutes twenty seven seconds about this. You were gonna have this experience with this model. This is gonna be a theme of this mini episode, this thing will think. And it planned a app for advanced subtraction, built the code, all this kind of stuff. Now here's my question. Do we need seventeen minutes of hyperintelligence thinking to build this app? Probably not.”

“The first thing that I did, which I'm not gonna show you for what will become very obvious reasons, is we used OpenAI's codec security product to run a threat assessment and security scan on the chat PRD code base. And it was pretty good. We're we're pretty secure. But it did come up with some low priority or low severity issues that we needed to remediate. And instead of taking those one by one, what I did is I downloaded the CSV of those issues, upload it to codex, and just said, can you please architecturally review these issues, group them if they're thematic, and then propose a change and then make those changes.”

“This thing worked for six hours. It was actually five hours and, like, fifty seven minutes. Truly, it just banged its head against the wall for six hours. And I did not have to I zero prompts, zero follow ups, zero steering. I think I had to approve one, script call or something for it to have access to run-in its sandbox. But, otherwise, it just went for six hours. I have not seen personally, everybody says, oh, I'm getting my agent to run overnight. I have not seen it until GPT five point five in a very constrained use case.”

“So what I did is I spent truly hours downloading a Bluetooth profiling profile on my phone for developer debugging. I then hooked it up to sorry, I'm crazy, hooked it up to a packet sniffer so that when I was using the app here on my phone and it sent an image to this computer, it would log and sniff the packets and tell me what Bluetooth was sending to this this little guy. I threw these logs and kind of all the information that I had at five point five, and let me show you what happened.”

“The only thing I will leave you with it it is is that it has the, as I call it, baked potato personality that we've all come to know and love from codex. It is a dull, dull, dullard. But I learned over the testing of this, if you do slash personality in codex, you're able to change that to something a little friendlier. And while some of my fellow early testers said it had too much of a Gen z personality, I said, I like to stay young. Give me that Gen z, GPT 5.5.”