Neville Medhora

“I sent out a properly copy written email where I was just like, hey. I have too much inventory on this thing. Last call to get it. No pictures. No nothing. One link. And that was my first $10,000 day that I ever did. I never made that much money in one day before outside of, like, Halloween or something. And I was like, woah. Something's up with this.”

“So in the past, I thought, man, if I could just make software and sell it, I would be the king of the world. And that was true ten years ago. It is not necessarily true. The moat of just having a piece of software is not really big anymore. So it's really hard to sell those small tools unless you're in a very niche industry or there's some extra rules around it.”

“I actually did. I rerecorded my whole course a long time ago because I used to use a lot of profanity and just weird examples, and I made a copywriting for business course. And I recorded the whole thing. I wore a suit and tie, and it flopped hard. And every business that is like, why don't you buy this version instead of the normal one? They're like, no. No. No. We want the stupid version because, like, that's what is is, like, fun.”

“We're gonna pay you I'm gonna make a $10,000 a month, right, for six months. And then what's gonna happen is, unless you hit certain goals by that sixth month, the seventh month, you only make what percentage of that goal you hit. So if you hit 1010% of your goal number, we'll pay you 10% of that $10,000. I think a lot of sponsors, what happens, they pull the plug, and then it severs the tie. So then I feel like, oh, they don't wanna work with me? Whereas this way, I'm still making money, but it goes down, and there's a natural conclusion to the sponsorship that feels very natural and not like they yank the cord.”

“I said, do you send out cold emails to drum up? You know, he's just like, I'd rather go to one conference and just host a private dinner with four people rather than sending out 10,000 emails. Because of those four people, something will come up two of them, and two of them may not do direct business of with us, but they might, like, intro us later or later in a career change have some sort of, like, you know, synergy, whatever. More business comes from all of those than all of their outreach combined.”

“Did you see, like, the, what the acquired podcast guys are selling podcast ads for? Over my Twitter 4,800,000 for a pre roll. Four episodes, twenty 20 nine season. Four episodes for mid roll ads is $4,700,000. I think they're selling out because this they're selling into 2028 and 2029.”

“I think if you're, like, an alien and you come and look at humans or how they're using their computers and stuff, like blogging people differentiate blogging and social media, and I'm like, I think social media is blogging. Right? So let's say Twitter or x, whatever, Instagram. I have a piece of content, a picture, a text update. I post it on this network. People read it and comment on it. That's blogging. It's the same thing.”

“Daniel O'Shea, the guy who is the director of x engineering team, he told me this. Everything I'm building has to be defensible by, like, ChatGPT seven. Right? So it used to be with ChatGPT sorry. Before ChatGPT, OpenAI, you had to give it long prompts. Everyone thought everyone's gonna be prompt engineers. I was telling people from the beginning. I'm like, the next model that come out, you will not need this prompt. It just gets that good.”

“Copywriting course used to be, hey, come to our thing, we'll teach you how to write good copy. Now you can ask ChatGPT or Claude to just write the email for you, write it like Matt McGarry or write it like Neville, and it'll figure it out. The need for that service has gone down and down and down, and we've been niched more into strategy rather than just execution.”

“Swipefile has turned more into that where it's all AI analyzed—human picked, AI analyzed. We built a thing where we can now grab Instagram stuff, YouTube stuff, and save all those swipes, and then it gets saved and automatically analyzed. We booked more revenue with SwipeFile this year than all of our copywriting courses combined.”

“The moat of just having a piece of software is not really big anymore. So it's really hard to sell those small tools unless you're in a very niche industry or there's some extra regulations around it like healthcare or law. In the past, I thought if I could just make software and sell it, I would be the king of the world, but the defensibility of it is just eroding very fast.”

“The most clever sponsorship model I see is where they pay you a flat monthly fee for a set ramp-up period, like six months. Then, unless you hit certain performance goals by that seventh month, you only make the percentage of that goal you actually hit. It gives me some upside of getting paid no matter what for a while, and gives the sponsor a natural out if the relationship isn't performing.”

“I think social media is blogging. You have a piece of content, a picture, a text update, and you post it on a network where people read it and comment. I went from making long-form blog posts to just social media content because I get more out of it now. I've stopped posting traditional blog posts because a blog is almost like a dumb social network where you just post and pray people see it.”

“There’s going to be more of a premium to style. Making content for SEO—like a 10,000-word post with all the little keywords—is no longer rewarded because that is a dime a dozen now. Having style and substance and weirdness and entertainment is going to be more valued because it's something AI still struggles to replicate with actual soul.”

“People tell me I need to make a Claude skill and sell it, but I'm hesitant because each successive model version needs less and less instruction. Right now you can build skills, but I think the better every single LLM gets, you just won't need that prompt engineering. It is too easy for someone to get the free version of what I would try to sell, so I'd rather use it as a lead magnet.”