Chris Jordan

“I've worked behind with over a dozen people behind one person's brand before. And then you have a lot of people jumping into it for their first year of creating content, and they're trying to do all the same things that over a dozen people were doing. And so I think that there is really just a misunderstanding of what what goes on behind the scenes of some of your top creators.”

“I had a friend tell me that it should is just could with shame attached to it. And so that idea to me of you absolutely could do YouTube. You could do shorts. You could do LinkedIn. You could do a newsletter. You could do TikTok. You could do any of them.”

“It is a disservice to not tell people about your offer because your offer transforms people's businesses and transforms, like, their lives. So there's literally only upside to it. I think a lot of us are afraid of being salesy. However, you know, especially someone like you, this academy offer that you have, you are delivering on a framework and a transformation to the people, the 50 people that are already in there.”

“It's one thing for you to talk about your offer. It is another thing for one of the people you've helped to talk about your offer for you. So that's where testimonial content or a case study of someone like, they started here, they went through your framework, and then they achieved this. That is super valuable. It doesn't feel salesy. You're just telling the truth.”

“I love what I see someone share something that I'm not supposed to see. Like, something that's supposed to be behind the paywall or it is, yeah, a coaching call with a client because then I get to really see what this person is like that I wanna work with. I'm in multiple memberships, and I am never mad if someone shares that. But it's gotten me into memberships when people do that behind the scenes type content.”

“I worked with a guy named doctor Benjamin Hardy, who is a, he's a keynote speaker. He's an author. After the book had been out for a couple of months, he realized, okay. The next season that I'm gonna be in is I wanna write my next book. And so we had a decision to make. And the decision was, do we shut down the YouTube channel that we've been putting all this effort into that has a 100,000 subscribers because it's really nice to have it, but it is diluting his energy from what the real goal was. And so he just stopped a hun with a channel with over a 100,000 subscribers just stopped because it no longer served what the actual goal was.”

“If you had to put out a post on LinkedIn every single week, and maybe your regular post get 20 likes or they get a 100, but then the salesy the post that mentions the offer and links to it, maybe it gets half of that. But the people that are liking that and engaging with it, yes, it's less than your typical one, but the hope is that those are more of the right people that are the ones that are gonna click the link and go and sign up.”

“Close the gap between the ideas that we're talking about today, and then if anyone's listening, if this brought up some ideas of, like, oh, yeah. You know, like, I could definitely do this and this and this with my content. Close the gap between having the idea today and taking the action on it because you are currently operating off your past content strategy.”